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Partner Program

Franchisee Business Model

Territory Development Partner Program – Expand with India's Fastest Interior Fit-out Company.

Strategic Territory Partnership

This Franchisee Business Model is designed to accelerate business expansion by appointing Territory Development Partners ("Franchisees") across designated geographical regions. The Franchisee shall act as the Company's local business development representative, responsible for identifying, nurturing, and securing interior design and fit-out projects within the assigned territory.

The Company shall provide its established brand name, design expertise, project execution capabilities, technical support, while the Franchisee focuses on business acquisition and relationship management.

Partnership Overview

Scope of Franchisee Responsibilities

Territory Representation

Represent the Company within the allocated territory to maintain brand values.

Client Engagement

Identify & engage prospective clients like retail showrooms, offices, hotels, and institutional facilities.

Requirement Gathering

Conduct preliminary discussions and requirement gathering to understand project parameters.

Team Coordination

Coordinate with Company's design & estimation teams for proposal preparation and client presentations.

Negotiation & Closure

Support and facilitate negotiations to close premium commercial interior deals successfully.

Market Intelligence

Provide localized market intelligence and competitive insights from your assigned territory.

Territory Allocation

The Company shall allocate an exclusive or semi-exclusive territory to the Franchisee based on market potential, business opportunities, and strategic expansion plans.

The Franchisee shall have primary responsibility for business development activities within the assigned territory and shall not solicit business outside the designated area without prior written approval from the Company.

  • Exclusive local client acquisition rights
  • Structured geographical target areas
  • Pre-analyzed territory potential setup

Project Execution

All design development, project management, procurement, manufacturing, execution, billing, and customer servicing shall remain the sole responsibility of the Company.

Collections: Collections from the client shall however be under the purview and support of the Franchisee to ensure smooth commercial operations.

The Franchisee shall not independently undertake project execution or enter into contractual commitments on behalf of the Company unless specifically authorized.

  • Bespoke in-house manufacturing support
  • Turnkey project delivery managed by Company
  • Collections handled by local Franchise partner

Compensation Structure

In consideration of successful project acquisition and closure, the Franchisee shall be entitled to a Business Development Commission based on the net value of projects secured within the allocated territory.

  • Remuneration: A percentage linked to milestone collections received from the client.
  • Remuneration structure mutually agreed and documented in the Franchise Agreement.
  • Transparency in calculations based on clear project milestone achievements.

Support from the Company

BrandKettle will back your business efforts at every single step with comprehensive technical, creative, and operational support:

  • Brand usage rights and professional marketing collateral.
  • Turnkey interior design, estimation, and technical drawings.
  • High-quality proposal preparation and accurate costing models.
  • Full manufacturing, supply chain, and project execution capabilities.
  • Intensive sales training and business development guidance.

Performance Expectations

The Franchisee shall be expected to achieve mutually agreed business development targets, which helps maintain high brand momentum:

  • Number of qualified leads generated.
  • Number of client presentations conducted.
  • Value of projects secured.
  • Revenue contribution from the assigned territory.

Note: Periodic performance reviews shall be conducted to assess business growth and territory potential.

Benefits of the Model

Maximize your growth with a zero-risk business infrastructure built for success:

  • Opportunity to leverage a highly recognized, premium interior brand.
  • Attractive, uncapped earnings linked directly to business performance.
  • Minimal operational investment & low risk parameters.
  • Direct access to full professional design, manufacturing, and execution assets.

Partner Application Inquiry